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Urban-Red Waistcoat from Kutch with All-Over Floral Meena Gota Embroidery and Bead Work on The Edges
womens tops

Urban-Red Waistcoat from Kutch with All-Over Floral Meena Gota Embroidery and Bead Work on The Edges

crafted in pure cotton,
₹1,575incl. of GST
Free shippingOn every order, everywhere in India
Size
Quantity
Item codeTAB492
MaterialPure Cotton
Weight0.23 kg
Dimensions19 in L(48.3 cm L)
Care

Machine or hand-wash cold, inside out. Air-dry in shade. Iron on medium heat. Wash with similar colours the first time.

about the piece,

Description

Kutch speaks in colour, and this waistcoat answers in red. Stitched from pure cotton that breathes easily through warm afternoons, it carries the unmistakable vocabulary of Kutchi embroidery: meena gota worked in dense floral repeat across the entire surface, catching light with every movement. Gota patti, that centuries-old tradition of weaving metallic ribbon into ornamentation, finds its finest expression in the arid workshops of Kutch, where artisans have refined the craft across generations. Here, the florals are not decorative afterthought but the very architecture of the garment, while a careful beadwork border traces each edge with quiet precision. The urban-red ground, neither overpowering nor tentative, gives the embroidery the stage it deserves. Pure cotton ensures the richness never becomes heavy, making this as fitting for a festive afternoon as for an evening gathering where understatement is its own statement. Wear it over a ivory or cream kurta with slim palazzos for a gathered, considered look. Those who prefer contrast might layer it above a deep indigo cotton shirt for something altogether more striking.

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the story,

Behind this piece

Kutch, the salt-swept district of Gujarat, has sustained one of India's most luminous embroidery traditions for centuries. This waistcoat carries two of its finest expressions: meena gota, the art of applying gold-edged ribbon work in floral motifs, and the delicate punctuation of hand-set beadwork along the borders. The all-over floral arrangement reflects the Kutchi love of dense, jewelled surface, a visual language once reserved for bridal and ceremonial dress. Worked on pure cotton, it grounds that opulence in something breathable and everyday, a quality the artisans of this region have long understood.

to wear it,

How to style

Wear this waistcoat over a full-sleeved ivory chanderi kurta for a festive lunch, letting the urban red lead. For a wedding evening, layer it atop a silk palazzo in deep ivory or warm ivory-gold, and finish with silver jhumkas from Rajasthan. Alternatively, pair it with straight-cut white linen trousers and block-printed mojris for a contemporary heritage look that reads effortlessly at a cultural gathering or gallery opening. The beadwork edges deserve clean, unfussy footwear, so keep heels low and lines simple wherever you take this piece.

to last,

Fabric & care

Pure cotton breathes well but requires gentle handling to protect the gota ribbon work and beaded border. Hand wash separately in cool water with a mild, colour-safe detergent, using very light agitation. Do not soak, wring, or tumble dry. Roll the waistcoat in a clean towel to remove excess water, then dry flat in shade to prevent the red from fading and the gota from distorting. Store folded between soft muslin, away from moisture and direct light. With attentive care, the embroidery will remain bright and structurally intact for many years of wear.

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Frequently asked

Each piece is hand-picked from artisan clusters we work with directly across India. Some are handloomed on traditional pit looms, others use block-printing, hand-embroidery, or heritage techniques passed down through generations. Small irregularities are part of the character — not a defect.