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Phiran from Kashmir with Aari Hand-Embroidered Multicolor Flowers All-Over
ethnic dresses

Phiran from Kashmir with Aari Hand-Embroidered Multicolor Flowers All-Over

handloomed in pure wool,
₹17,110incl. of GST
BestsellerLoved by thousandsFree shippingOn every order, everywhere in India
Colour — Black Beauty9 available
Size
Quantity
Item codeSEC84
MaterialPure Wool
ColourBlack Beauty
Weight0.54 kg
DimensionsFree Size
Care

Dry clean recommended. Store with natural cedar or neem leaves. Avoid direct sunlight and moisture.

about the piece,

Description

The phiran carries the memory of Kashmir in every thread. Rooted in the long winters of the Valley, this full-length woollen garment has clothed generations of Kashmiris against mountain cold, and its silhouette remains as generous and unhurried as ever. What distinguishes this piece is the aari embroidery worked across the surface: a craft practised by skilled artisans in the Kashmir Valley using a fine hooked needle to coax silk threads into blooming, multicolour floral motifs that cover the fabric from shoulder to hem. Pure wool grounds the work with a warmth and weight that synthetic fibres cannot replicate, draping softly without losing its structure. The result is a garment that belongs equally to the intimate domestic gathering and to occasions where understated beauty is the most considered choice. Style it over fitted churidar trousers for a silhouette that honours its traditional proportions, and allow the embroidery to remain the sole ornament. A pair of leather mojris and a pashmina stole in a complementary tone complete the ensemble without competition.

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the story,

Behind this piece

The phiran is Kashmir's oldest garment of warmth, worn across centuries by women in the valley through bitter winters and temperate springs alike. What distinguishes this piece is its Aari embroidery, worked with a fine hooked needle by artisans concentrated in districts around Srinagar. The craft demands extraordinary patience: a single hook draws thread through wool in continuous chain stitches, building flowers petal by petal across the fabric. The multicolour palette, scattered all over the surface, reflects the Kashmiri aesthetic of abundance, where gardens in bloom are never a mere border but the whole story.

to wear it,

How to style

Wear this phiran over slim straight-cut churidar trousers in ivory or black for an understated winter gathering. On colder evenings, layer it over a fine merino polo neck and finish with Kashmiri leather mojris. For a more ceremonial occasion, pair the deeper tones such as Gothic Grape or Mulberry Purple with silver filigree earrings from Kutch and a handwoven Kullu shawl draped loosely at the shoulder. The lighter grounds, Jade Cream or Cannoli Cream, sit beautifully alongside antique gold jewellery and quiet block-printed dupattas in complementary botanical tones.

to last,

Fabric & care

Pure wool breathes and endures when treated with care. Hand wash in cold water using a gentle, pH-neutral detergent formulated for delicate fibres. Never wring or twist; press the water out gently and roll the garment in a clean towel. Dry flat in shade, away from direct sunlight, which fades Aari thread over time. Store folded, never on a hanger, to prevent shoulder distortion. Place dried neem leaves or cedar blocks alongside to deter moths. With proper care, Kashmiri wool holds its lustre and structure across many winters.

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Frequently asked

Each piece is hand-loomed by artisan clusters we work with directly across India. Small irregularities in the weave are the hallmark of handloom — not a defect.