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Maroon Pashmina Shawl with Heavily Detailed Floral Aari Embroidery
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Maroon Pashmina Shawl with Heavily Detailed Floral Aari Embroidery

crafted in pashmina,
₹28,792incl. of GST₹38,389Save 25%
Free shippingOn every order, everywhere in India
Quantity
Item codeGAF455
MaterialPashmina
Weight0.69 kg
Dimensions72 in L × 42 in W(182.9 cm L × 106.7 cm W)
Care

Dry clean recommended. Store with natural cedar or neem leaves. Avoid direct sunlight and moisture.

about the piece,

Description

There are shawls that warm the body, and there are shawls that hold an entire valley within their folds. This maroon Pashmina is woven from the fine undercoat of the Changthangi goat, sourced from the high-altitude pastoral lands of Ladakh, and its softness is the kind that deepens with every wearing. Across its surface, Kashmiri artisans have worked the aari needle in long, looping stitches to build a field of floral motifs so densely rendered that the embroidery seems to grow outward from the cloth itself. The aari technique, practised across generations of craftspeople in the Kashmir Valley, demands a steadiness of hand and an unhurried attention that no machine can replicate. Maroon, that most ceremonial of reds, gives the piece a gravity well suited to weddings, festive gatherings, and any occasion that calls for quiet magnificence. Drape it over an ivory or ivory-white anarkali for a pairing rooted in classical taste, or wear it across the shoulders of a plain silk kurta and let the embroidery carry the evening entirely.

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Gentle & simple
the story,

Behind this piece

Aari embroidery originates in the valleys of Kashmir, where artisans have worked with the hooked aari needle for centuries, coaxing thread into blooms that seem almost alive against the weave. On this maroon pashmina, the floral motifs follow a tradition refined under Mughal patronage, each petal outlined with a precision that no machine can replicate. The ground cloth itself is woven from fine Changthangi fleece, sourced from the high-altitude pastures of Ladakh. Maroon, historically a colour of courts and ceremonies, gives the embroidery an authority that quieter grounds cannot quite summon.

to wear it,

How to style

Drape this shawl over a cream or ivory silk kurta set for a winter wedding, and let the embroidery carry the full weight of the occasion. A pair of carved silver jhumkas from Rajasthan will echo the floral vocabulary without competing. For an evening out in cooler months, fold it lengthwise over a tailored black anarkali. On quieter days, wrap it loosely over a cashmere sweater and dark trousers, with pointed-toe kolhapuris in tan leather completing a look that is effortless and considered in equal measure.

to last,

Fabric & care

Hand-wash in cold water using a mild, pH-neutral shampoo or a specialist wool wash, never a detergent. Submerge gently without wringing or twisting. Rinse once in cool water, then press out moisture between two clean dry towels and lay flat on a fresh towel to air-dry away from direct sunlight. Never hang a wet pashmina. Fold along the embroidery rather than across it to avoid creasing the threadwork. Store wrapped in muslin inside a cool, dry drawer, with a cedar block nearby to discourage moths. Handled with care, this shawl will last generations.

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Frequently asked

Each piece is hand-picked from artisan clusters we work with directly across India. Some are handloomed on traditional pit looms, others use block-printing, hand-embroidery, or heritage techniques passed down through generations. Small irregularities are part of the character — not a defect.