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Gown from Kashmir with Aari Embroidered White Flowers on Neck and Printed Patch Border
ethnic dresses

Gown from Kashmir with Aari Embroidered White Flowers on Neck and Printed Patch Border

handloomed in cotton,
₹3,304incl. of GST₹4,405Save 25%
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Colour — Hot Pink1 available
Quantity
Item codeSEB41
MaterialCotton
ColourHot Pink
DimensionsSize # XL
Care

Machine or hand-wash cold, inside out. Air-dry in shade. Iron on medium heat. Wash with similar colours the first time.

about the piece,

Description

There are colours that do not ask permission, and hot pink, against the snow-quiet artistry of Kashmir, is one of them. This cotton gown carries at its neckline the delicate grammar of Aari embroidery, a needle-and-hook craft refined over centuries in the valley, where artisans coax fine threads into blooms with a patience that has no modern equivalent. The white flowers sit with a restrained confidence against the vivid ground, their simplicity a deliberate counterpoint to the boldness of the hue. Along the hem, a printed patch border introduces a second visual register, grounding the gown in the tradition of layered ornamentation that Kashmiri textiles have long understood so intuitively. Breathable cotton ensures the garment is as suited to warm afternoons as it is to festive evenings, carrying its craft lightly without sacrificing comfort. Pair it with flat kolhapuri sandals and a single strand of oxidised silver for a look that is unhurried and assured. A fine cotton dupatta in ivory or ecru would complete the silhouette without competing with the embroidery.

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the story,

Behind this piece

Aari embroidery takes its name from the hooked needle, the aari, that craftsmen in the Kashmir Valley have wielded for centuries to coax silk thread into flowering forms. Here, that tradition meets cotton in a language of white blossoms clustered at the neck, each petal worked by hand against a ground of hot pink deepened at the border with raw umber printed patches. The pairing of fluid embroidery and block-printed border reflects a distinctly Kashmiri layering of techniques, where the needle art and the printer's craft have long shared the same workshop.

to wear it,

How to style

Wear this gown to a summer wedding with kolhapuri flats in tan leather and oxidised silver jhumkas that echo the raw umber border without competing with it. For a daytime gathering, tie the waist loosely with a hand-knotted cotton belt and add leather sandals in cognac. Come evening, layer a sheer ivory dupatta in chanderi over one shoulder and finish with gold kada bangles. The hot pink ground carries enough ceremony on its own; keep the bag minimal, perhaps a small potli in raw silk, and let the Aari flowers hold the eye.

to last,

Fabric & care

Cotton breathes but it remembers stress. Hand wash this gown in cool water with a gentle, pH-neutral detergent, keeping the embroidered neck submerged briefly rather than scrubbed. Turn the garment inside out before washing to protect the Aari work from abrasion. Do not wring; press the water out gently and dry flat in shade to prevent the hot pink from fading at the shoulders. Iron on a medium setting with a thin cotton cloth placed over the embroidery. Store folded loosely in a muslin bag, away from direct light, to preserve both the printed border and the threadwork.

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Frequently asked

Each piece is hand-loomed by artisan clusters we work with directly across India. Small irregularities in the weave are the hallmark of handloom — not a defect.