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Pure Cotton Long Kurti with Aari Embroidered Flowers
womens tops

Pure Cotton Long Kurti with Aari Embroidered Flowers

handloomed in pure coton,
₹945incl. of GST
Free shippingOn every order, everywhere in India
Colour — Bright White3 available
Size
Quantity
Item codeGAN619
MaterialPure Coton
ColourBright White
Weight0.19 kg
DimensionsShoulder 17 Inch X Sleeve Length 20 Inch X Bust 42 Inch X Length 41 Inch
Care

Gentle hand-wash separately in cold water with a mild detergent. Avoid soaking. Iron on medium heat while slightly damp.

about the piece,

Description

There is a quietness to white that only handwork can disturb in the most beautiful way. This long kurti is cut from pure cotton that breathes easily through warm afternoons, its weave carrying the unhurried softness that only natural fibre can offer. Across its surface, aari embroidery traces floral motifs with the characteristic fluency of a hooked needle pulled through taut fabric, a technique long practised by artisan communities in Jammu and Kashmir and parts of Lucknow's craft belt. Each flower is worked in thread that catches light without demanding it, sitting close to the cloth rather than rising above it in relief. The result is restraint made visible: decoration that feels considered rather than applied. White, offered here in three luminous registers from bright to lucent, allows the embroidery to remain the sole conversation. Worn over straight-cut cotton trousers or a simple churidar, this kurti moves easily from a morning errand to an afternoon gathering. A pair of silver jhumkas and Kolhapuri sandals complete the ensemble without competing with the needlework.

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the story,

Behind this piece

Aari embroidery takes its name from the hooked needle, the aari, that pulls thread through taut fabric with the precision of a miniaturist. The tradition flourishes most vividly in Kashmir and in the Muslim artisan quarters of Lucknow, where the craft passed through generations of karigar families trained in the Mughal taste for floral repeat. Here, that same vocabulary of bloom and tendril is worked onto pure cotton, giving an aristocratic technique a quiet, everyday grace. The white ground asks the embroidery to speak for itself, and it does, with characteristic restraint and exactness.

to wear it,

How to style

Wear the bright white with wide-leg ivory cotton trousers and Kolhapuri chappals for an unhurried weekend afternoon. For a festive gathering, layer the lucent white over a tissue silk churidar and finish with uncut polki ear drops and a Kanjeevaram silk dupatta in pale gold. The brilliant white reads beautifully at office lunches paired with straight-cut linen trousers in ecru, a structured jute tote, and block-heeled mules. Each of the three whites carries a different temperature of light, so choose the shade that suits your skin's undertone before styling further.

to last,

Fabric & care

Hand-wash in cool water using a mild, pH-neutral detergent, keeping the embroidered panels away from vigorous rubbing. Do not wring; press the fabric gently between two clean towels to remove excess water. Dry flat in shade, never in direct sun, which yellows white cotton over time. Iron on medium heat from the reverse side, placing a soft muslin cloth beneath the aari work to protect the raised stitches. Store folded, not hung, to prevent the cotton from stretching. Wrapped loosely in a breathable cotton bag, this kurti will hold its clarity and crispness for many seasons.

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Frequently asked

Each piece is hand-loomed by artisan clusters we work with directly across India. Small irregularities in the weave are the hallmark of handloom — not a defect.