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Earth-Red Fabric Border with Aari Embroidered Flowers and Crystals
borders patches

Earth-Red Fabric Border with Aari Embroidered Flowers and Crystals

crafted in velvet,
₹420per yard · incl. GST
Sold by
the yard
Fabric width
2.7" wide (7.0 cm)
Available
7 yards
Free shippingOn every order, everywhere in India
Yards
Total for 1 yard: ₹420
Item codeSFJ19
MaterialVelvet
DimensionsWidth - 2.7 inch / 7.0 cms
Care

Gentle hand-wash separately in cold water with a mild detergent. Avoid soaking. Iron on medium heat while slightly damp.

about the piece,

Description

Earth-red, the colour of Rajasthani laterite and monsoon-soaked maidan soil, arrives here in a border that asks to be noticed slowly. Cut from a deep-pile velvet that carries light differently at every angle, this narrow border is worked in the Aari tradition, a hook-and-chain technique practised widely across Kashmir and the craft clusters of Lucknow, where artisans coax continuous floral motifs from a single running thread. The flowers bloom in tight, confident clusters, and scattered crystals catch the light at intervals, adding a restrained luminosity without tipping into excess. Velvet as a ground cloth has long been associated with ceremonial dress in the subcontinent, its weight lending gravitas to whatever it adorns. At this width and price, it is also quietly democratic, bringing the vocabulary of heirloom embroidery to everyday stitching projects. Sew it along the hem of a silk kurta or appliqué it onto the border of a wool shawl for winter gatherings. It works equally well framing the neckline of a blouse intended for a festive occasion.

Handcrafted
Direct from artisans
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Gentle & simple
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the story,

Behind this piece

Aari embroidery takes its name from the hooked needle that draws thread up through fabric in a continuous chain, a technique cultivated over centuries in Kashmir and later carried into the ateliers of Lucknow and Surat. On this earth-red velvet, the aari hook traces full-blown flowers in looping silk thread, each petal anchored with faceted crystals that catch light the way dew holds it. The border format honours a long tradition of selling embroidered yardage to tailors and brides alike, who understand that the finest garments begin not with a pattern, but with a fabric worth protecting.

to wear it,

How to style

Cut this velvet into a structured blouse to pair with a cream or ivory Banarasi silk saree; the earth-red will ground the gold zari without competing. For festive evenings, a floor-length skirt in this fabric worn with a plain georgette kurta makes the embroidery the sole focal point. At a winter wedding, fashion it into a jacket-style shrug over a chanderi suit. In each case, keep jewellery restrained: uncut polki, raw coral beads, or simple gold studs allow the aari flowers and crystal-work to speak without interruption. Block-heeled juttis in cognac leather complete each look.

to last,

Fabric & care

Velvet demands particular patience. Do not machine-wash or wring this fabric; surface pile crushes irreversibly under agitation. Dry-clean is the safest course, and advisable before cutting or stitching. If spot-cleaning at home, use a barely damp muslin cloth and blot gently, never rub. Store the fabric rolled rather than folded, as fold lines in velvet are notoriously difficult to release. Keep away from prolonged sunlight, which dulls both the pile and the crystal adhesive over time. Wrapped in soft cotton muslin and stored flat, this yardage will hold its richness across many seasons of use.

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From the Journal

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Frequently asked

Each piece is hand-picked from artisan clusters we work with directly across India. Some are handloomed on traditional pit looms, others use block-printing, hand-embroidery, or heritage techniques passed down through generations. Small irregularities are part of the character — not a defect.