Digital-Printed Long Kurti with Embroidered Patch on Neck
Machine or hand-wash cold, inside out. Air-dry in shade. Iron on medium heat. Wash with similar colours the first time.
Behind this piece
The embroidered patch at the neck of this kurti carries a tradition older than any single craft house. Neck patches in Indian textile culture descend from the practice of appliqué and zardozi embellishment on garments made for daily and ceremonial wear across Rajasthan, Gujarat, and the Deccan courts. Here, that ornamental instinct is distilled into a precise, discrete accent on pure cotton, a fabric India has cultivated since the Indus Valley civilisation. The digital print extends the textile's visual language across the length of the kurti, marrying contemporary surface design with the quiet authority of handwork.
How to style
In geranium, wear this kurti with wide-leg ivory cotton palazzo trousers and flat Kolhapuri chappals in tan leather for a weekend afternoon that feels considered without effort. Viridian green pairs beautifully with off-white mul cotton churidars and wooden block-printed dupatta from Bagru. For an evening gathering, layer the green with a sheer chanderi stole in antique gold, and add oxidised silver jhumkas with a single stone drop. Both colourways accommodate minimal jewellery: a thin gold bangle, a pair of pearl studs, nothing more is needed.
Fabric & care
Pure cotton breathes freely but rewards careful handling. Wash this kurti by hand in cold water using a mild, pH-neutral detergent, keeping the embroidered neck patch away from prolonged soaking to preserve the thread integrity. Do not wring. Roll gently in a clean cotton towel, then dry flat in shade to prevent the digital print from fading under direct sunlight. Iron on medium heat, reverse side outward, avoiding the embroidered patch entirely. Store loosely folded in a cotton muslin bag, away from synthetic materials, to allow the fibre to breathe across seasons.
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