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Madder-Brown Paisley Embroidered Velvet Gown from Kashmir
ethnic dresses

Madder-Brown Paisley Embroidered Velvet Gown from Kashmir

crafted in velvet,
₹3,068incl. of GST
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Size
Quantity
Item codeGAM495
MaterialVelvet
Weight0.45 kg
DimensionsShoulder 18 Inch X Bust 46 Inch X Sleeve Length 24 Inch X Length 57 Inch
Care

Gentle hand-wash separately in cold water with a mild detergent. Avoid soaking. Iron on medium heat while slightly damp.

about the piece,

Description

Rooted in the soil of a valley that has long spoken in colour, this gown carries the slow intelligence of Kashmiri hands. Madder brown, drawn from one of the oldest natural dye traditions in the subcontinent, settles across the velvet with a depth that shifts gently in changing light. The paisley motifs, known in Kashmir as buta, are rendered through needle embroidery in the fine, close manner that the region's artisans have practised for generations, each curve following a grammar of ornament passed down within craft families. Velvet itself has been woven and embellished in the Kashmir Valley since the Mughal period, when the fabric became inseparable from courtly ceremony and cold-season festivity. The silhouette of a full-length gown gives that heritage ample room to be worn rather than merely admired, suited to winter weddings, festive gatherings, and occasions that call for considered dressing. Pair it with a fine Pashmina stole in ivory or deep cream, and keep jewellery to antique silver, so that the embroidery remains the quiet centre of attention.

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the story,

Behind this piece

Kashmir has embroidered velvet for centuries, its needle-workers schooled in a tradition that once supplied the Mughal court with ceremonial robes. The madder-brown ground here speaks to a dye culture rooted in the roots of Rubia tinctorum, long favoured across the valley for its warm, earthy permanence. The paisley, known locally as keri or boteh, travels across the gown in crewel-style tonal threadwork, each motif a slow accumulation of satin and stem stitch. This is not decorative flourish; it is the grammar of a craft that Kashmiri artisans have kept alive through generations of patient, unhurried labour.

to wear it,

How to style

For a winter wedding, layer this gown beneath a sheer ivory organza dupatta from Banaras and finish with gold kundan ear-drops and block-heeled kolhapuri sandals in tan leather. At a festive dinner, keep accessories minimal: a single antique gold cuff and pointed mule heels in deep burgundy. For a cultural evening or literary gathering, pair it with a structured Kashmiri pashmina shawl in natural ivory, low block heels, and oxidised silver rings worn stacked. The madder-brown ground accepts warm gold and ivory readily, and resists competition from anything too bright or heavily embellished.

to last,

Fabric & care

Velvet is sensitive to pressure and moisture. Dry-clean this gown; do not hand-wash, as water can flatten the pile irreversibly. If light steaming is necessary, hold the steamer several centimetres from the surface and work with the pile, never against it. Store the gown hanging rather than folded, using a wide padded hanger to preserve the shoulder line. Keep it in a breathable cotton garment bag, away from direct sunlight, which will fade madder-dyed grounds over time. Addressed with this care, the velvet will hold its lustre and the embroidery its definition across many seasons of wear.

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Frequently asked

Each piece is hand-picked from artisan clusters we work with directly across India. Some are handloomed on traditional pit looms, others use block-printing, hand-embroidery, or heritage techniques passed down through generations. Small irregularities are part of the character — not a defect.