Georgette Printed Cherry Red Long Kaftan with Aari Embroidery on Neck
Hand-wash gently with mild detergent. Do not wring. Dry in shade, iron on the lowest setting.
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Behind this piece
Aari embroidery takes its name from the hooked needle, the aari, used by craftspeople across Kashmir and parts of Gujarat to draw thread into fabric with extraordinary precision. On this kaftan, the technique appears at the neckline: fine chain-stitch loops worked into georgette, a cloth that shifts and catches light with every movement. Cherry red georgette is a considered choice here, warm enough to hold the embroidery's detail without competing with it. The made-to-order nature ensures the embroidery is executed fresh, not pulled from inventory, preserving the integrity of each stitch placed by hand.
How to style
For a summer evening gathering, wear this kaftan over slim ivory palazzo trousers and flat Kolhapuri chappals in tan leather. The embroidered neckline reads as jewellery in itself, so keep accessories minimal: perhaps small gold jhumkas, nothing heavier. For a beach holiday or resort setting, let the kaftan stand alone as a full look, paired with block-printed mules. For a festive daytime occasion, layer a fine silk dupatta in champagne gold across one shoulder, and choose low block-heel sandals in nude leather to elongate the silhouette without drawing focus from the embroidery.
Fabric & care
Georgette is a delicate crepe-weave fabric and requires gentle handling throughout its life. Hand wash in cool water with a mild, pH-neutral detergent, keeping agitation to a minimum to prevent the fabric from snagging or losing its characteristic drape. Never wring. Roll the kaftan in a clean cotton towel to remove excess water, then hang-dry in shade away from direct sunlight, which fades cherry red tones quickly. Steam rather than iron, holding the steamer slightly above the surface. Store folded in soft muslin, away from synthetic fabrics, to protect both the georgette and the Aari-worked neckline from distortion.
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